Who is responsible for strategic communication in your company? How can you make your actions more effective and credible to customers?
Identify who needs to hear what.
It’s important to identify who will need to receive your messages so that you can make sure they are getting them. This includes everyone from top management to frontline employees. You should also consider how your customers interact with each other. If one customer has a problem, do you want him/her to contact another customer or go through your support team?
A strategy communication plan is essential to ensure that your company’s message is clear and consistent across all channels.